CwF + RtB = The future of the music industry


     I recently blogged about Trent Reznor and his innovative business model, Connect with Fans (CWF) and give them a Reason to Buy (RTB) and how it has changed the music industry. I support this business model and encourage other artists to do the same. People have a positive reaction to this model because it finally accepts their opinions and choices. The artists’ connection with the fans and giving them a reason to pay for their work is something that sounds logical. By offering them free music through the safety of their site, it also eliminates the possibility of fans downloading music from piracy sites, putting themselves at risk. Many brainstorm ideas to better market themselves and forget about the fans. They are right there. Artists forget that they are the ones that are inaccesible and not their fans.

     Some people say that this model only works for…

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