A = Attitude


The famous motivational speaker, Zig Ziglar said “Your attitude, not your aptitude, will determine your altitude.” This quote rings true in all areas of life and business, and is especially true in the business of entertainment. The entertainment industry is extremely competitive. It almost seems as if there are more aspiring musicians, actors, and models than the total world population. Many of these people are extremely talented in their own right. But, talent is the easy part as mostly the creativity that they possess is embedded in their being from day one. Sometimes, the most talented individuals are not even noticed or considered by the powers that be because the person’s attitude is so unattractive that it is considered an immediate turn off. An entitlement attitude that the world owes you is not uncommon for entertainment executives to encounter, and can be recognized and avoided from miles away. Additionally, an aspiring entertainer or entertainment executive must have tough skin. This business is not easy or simple by a long shot. If this is the career you wish to pursue, you will definitely have your fair share of setbacks and obstacles that you will have to overcome. If you are easily frustrated or overwhelmed, you may want to reconsider your career choice. There is a healthy balance that you must personally reach between humility and confidence, initiative and indifference, innovation and tradition, optimism and realism, independence and subordination. Once you find your happy medium, there are no limits to the heights you can reach in the entertainment industry!


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